By Palwasha Khan I never really thought about my skin when I was younger. I appreciated that it encased my vital organs and veins and helped me tell hot from cold but that was about it. With the advent of adolescence came the realization that, like everything else in life, my skin had issues. The … Continued
Get ready for fall’s favorite fabric
I could say, I would say, I got no blues.
This is the Pakistani movie to watch this weekend.
Anyone can wear a crop top. No, really.
Mahwish Faizan It happens. You get carried away on vacation (damn you, cronuts!) somehow, all that strenuous trekking has the opposite effect on your waist. When you can’t fit in to your custom made Tena Durrani lehnga you know it’s time to stop indulging in extra juicy mango shakes and cut the carbs. Your waist … Continued
She rocks old school glam
Are you seeing red yet?
Her sexy mane is a thing of beauty.
You’re sure to feel like Alice in Wonderland
Zehra Hasan “Lashes are the new boobs,” according to every beauty queen worth her eyelash curler, “we all want a new pair”. They need to be thicker, longer, darker and oh-so-sexier. Twiggy like lashes have picked up over the past four years and the beauty industry has heard our call. Eyelashes can be plumped up with … Continued
We test the procedures behind looking 10 years younger
She’s super fierce and we can’t wait for more
Enough is enough. Down with fashion peer pressure!
Designer and team head for Élan western coutureHira Ali’s style
The churidar pajama has been a wedding season staple
Flick it out
Playing peek-a-boo the desi way
Sick of your everyday handbag? Make some cash off it
Our Lassi brings everyone to the yard
Dress it down.
Yasmeen Jiwa’s latest collection is a line designed for the stylish on the go woman.
SAMIYA ANSARI gets Tomboy Chic
Sweaty looks better when you’re stylish
The growing market for sex
PLBW16 was the Bridezilla at her wedding
The Dark Comedy Releases in November
12 deliciously diet-friendly meals
By Hala Syed Any conversation about sexual abuse, especially on the internet, almost inevitably descends to victims blaming. Sometimes this blame is couched in gentle, seemingly well meaning terms “Girls should be more careful for their own safety”. Sometimes it’s mingled with curiosity and gossip “What were they wearing? Where were they going? Who were … Continued
We’re crushing hard.
These models aren’t playing
By Maha Asif Rizwan If there’s one question every woman asks herself every single morning, it is: what do I wear today? The eternal dilemma of morning scramble starts with ransacking your closet and ends with a day full of rethinking your style decisions. While we can’t help bring order to your morning routine, we … Continued
Designers leave the audience smitten by tales of opulence
Kamiar Rokni returns to vintage splendor
Desi tribal chic at its finest
Kuch Kuch Hota Hai Momina, Tum Nahin Samjho Gi
By Mahvish Ahmed We hear you. You have a big presentation at work tomorrow and the AC konked out. You have set out the entire day to unpack your winter clothes and you realize that you’re out of sabzi for the day’s cooking. The babysitter is MIA but you desperately need a mani-pedi. Pesky domestic … Continued
The best of online shopping from Social Media
By Saadia Tariq Once upon a waqt a richie-rich saheli came to stay with me in Singapur – you know na where it is – just thora saa agay from Thighland. Any-the-how Saheli carried Khattay Maltay key rang ka Birkin. Uff-My-Lordship, Myself moo khulla ka khulla, such expenses hand bags, how to carry them around? … Continued
There’s no Place like Home
The star schools us in style
Let us all eat cake
To see or not to see
5 statement sleeves you need to wear now
Match your outfit girls
Now I know that I can win.
Pastel organza? Thanks but no thanks
A round up of the best celebrity summer getaways
Serving up in Style
When triple threat actress, model singer Ayesha Omar first entered the Pakistani entertainment scene as a teenager
Meet the artist who creates these bespoke sneakers
Generation shows us how
Everything need to know about wearing the famous ‘bell bottom’ pants
By Maheen Bajwa Always in search of the hottest fashion designer to amp up our wardrobe, we fell in love with quirky newcomer Mariyam D Rizwan’s style design, finish and aesthetic. We sat down with her to talk hand-drawn ballgowns and signature gold chains in her dream boutique in Clifton, Karachi. WO: When did you … Continued
If you are a woman in Pakistan, then your maid leaving is a rite of passage akin to puberty.
Summer in London is glorious and miserable in equal measure.
Urwa Hocane’s wardrobe choices prove that she is, after all, a child at heart; and that’s exactly what we love about her! Whether it’s a fun printed skirt or quirky accessories paired with a simple outfit – we have begun to appreciate her creative and light-hearted take on every look she styles. We’re drooling over Urwa’s nude … Continued
Let Mother Nature be your dermatologist
By Mahvish Ahmed Knock knock! Who’s there? I’m Mint. I’m Mint who? I’m Mint to be with you! The Pakistani fashion scene is not quite over the summer palette as yet and mint green is still hot favorite. The fashionistas have been donning this pretty colour all summer and designers are still choosing this cool … Continued
Their critiques will crack you up
And other #DesiRichGirl life hacks
It doesn’t get cooler than this
It’s time to ditch the excuses
He just might be
Even when no one had hope, LSA rooted for Lollywood
The green question
Our go-to look this summer
Let’s bleed green
Multan, the city of saints and Sohan Halwa, is also the land of great artisans.
Natasha Khalid shows you how
As we predicted, this LSA was a grand one
Be the artsy photo editor
Are you ready to find out?
Are you ready to witness a transformation?
The stage is going to be sizzling
The reason why we attend these awards
It’s not always just glitz and glamour
We know where we’ll be Friday night
Spring it on
What to actually eat when in the United Kingdom
The last time the middle parting was cool was when Nick
Wear your KHI heart on your sleeve
If anyone knows their products it’s this woman
British high street fashion for the Pakistani fashionista
Going Old School and Voluminous
Nilo Haq never stops learning.
In a sea of talented and fashionable ladies we have increasingly come to appreciate the doll-eyed beauty Mawra Hocane. Between filming and working, this actress spends a little extra time on picking some unique outfits that wow us and her 1.1 million other Instagram followers. Here are some of our favourite looks of her: How … Continued
We have a feeling this one is going to be grand
Do we need a colour report or runway shows to tell us whether or not white is trending?
Ramzan and Eid have finally come to an end and it’s time to slip back into our post Ramzan routine.
Many of us are hesitant to leave the golden age of 29, but there’s a lot to be said about the 30s
Secrets from the surgeon’s office
The stars in their eastern finery
Our beauty editor spills her secrets
Go graphic, go black and white
This year it’s all about the back of the hand
Go for it!
The one time of the year you can trulyhjy7 help the sartorially challenged
How this former blogger is building a fashion empire
Five lessons in bridal wear that BCW Gold taught us
Every Pakistani man and woman with good taste owns a pair
Our selection of cult skin care products from the world’s leading beauty nation
We spoke to the sisters behind Karachi’s most popular multi-brand store
Why do we get dandruff in the summer?
Sab’s daughter is dreaming of a bigger and better beauty salon already
We spoke to yogi Salina for her poses and flows in the month of Ramzan
How to look your best with 10 essential items on a summer vacation
Nilo Haq lists her must-haves
Lift your mood with this beautiful hue
The yogi and detox queen gives us her Ramzan recipes
We spoke to yogi Salina for her poses and flows in Ramzan
And it’s in stores now
Have you sorted out your Eid wardrobe yet?
Don’t let a fashion faux pas cost you a job
At Women’s Own, we love engaging with and interviewing women who break traditional barriers. With Mahjabeen Obaid, there is always a new professional and personal adventure to discuss. If she’s not whizzing around attending conferences around the world, she’s dreaming of new designs for her stationery and home décor companies – all this while raising … Continued
Fashion essentials for your iftaar plans
Here’s what designers want to cutout from your outfits
Our top 17 picks for under Rs. 1,200
We have our eyes set on Sania Maskatiya’s upcoming Eid collection, Summer Bloom, which is a perfect representation of what Eid requires – festive and flattering ensembles. The designer, who was nominated for yet another Lux Style Award for Achievement in Fashion Design, has blown us away (once again) with her airy yet elegant outfits. … Continued
“Can I be in your gang?”
by Mishayl Naek It’s not often that a place can make you feel equal amounts of pain and pleasure, but that’s exactly what Studio X’s new site does. Our favourite fitness trio’s new digs are so pleasing to the eye that we happily join up for the bodily pain, especially with the vibe which is … Continued
Style file: the summer edition
Meet The Quirky Princess
The root of the problem
Here’s a list of the trendiest yet affordable summer shoes to own
We sit down and discuss her upcoming blog, nutrition workshops and bridezillas!
It’s time to go sunny side up
That’s right, we’re talking London baby!
And she’s taken the fashion world by storm
This is a whole new kind of online shopping
It’s back and it’s looking good!
It’s back and it’s looking good
The actor, director, screenwriter discusses his cooking show, his love for food, and the love story he’s working on
Embrace these beauty requirements for hotter months
Collecting home décor items from around the world
The best powder blue outfits to own
The style icon who isn’t afraid to experiment
Quick and easy nail art
Every city has an exciting little secret, and Karachi being home to designer Momina Teli, is no exception
Artist Sophia Balagamwala mixes history with fantasy in her latest show
There’s no reason our lips should be left out
Five fabulous options to get your denim fix
The perfect shades for your face shape
It’s time to add these grown-up essentials to your life
They say you’re going to love your 30s but I hated mine the minute they began.
Sick of the wrap? Here are five new ways to wear one of the most popular fabrics of the summer
This duo is a great example of a Pakistani sister-in-law relationship gone right
Standout in a crowd with these head-turning baubles
History tends to repeat itself
Hair stylist Palwasha Yousuf embodies easy fashion
Make eye shadow your hair’s best friend
Trade those social media girl squads you hate to love with influencers you can look up to
It’s time to up your jewellery game
Major style crushing
This year’s five bestsellers
Get rid of those collars
It’s not all doom, gloom and binge-watching Netflix alone
The top 5 fashion trends to adopt from Coachella
To birth or not birth.. that is the question
Beautiful, quality lingerie has always been a thing of longing for the Pakistani woman
Our cover girl this month knows what she loves and knows how to get it
The scientifically proven workouts that help lose weight fast
You’ll forget about London
We consult the fabulous Saba Pervez-Dada, owner and creative genius behind interiors company Address, for her design predictions for 2016
For a healthier you
6 ways to up your instagram game now!
How to identify these toxic beings
Be healthy. Be kind. Eat a cookie.
Here’s the dirty lowdown
Blue is THE colour trend of 2016. From the Oscars red carpet
A white shirt is the perennial style classic
go big or go home
Bling it on
It’s time to be solid
Jewellery like you’ve never seen before
Are you following these style influencers?
The colours, styles and fabrics we’ll be seeing a lot of this spring.
The statement jewellery brand Esfir’s east meets west pieces
Momina Teli’s Spring/Summer 2016 Look book is fantastic.
Syra Shehroz talks sushi and lying about her age
The model talks sleeping disorders and loving calamari
A chance photo shoot led to the discovery of the nation’s next top model
Her style game only gets stronger
Find out what she’ll be wearing this summer
Remember the time when shalwars were a big no-no?
12 movies that changed how people dressed
We love a girl who takes risks when it comes to fashion
The timeless cotton chikankarikurta is the Pakistani version of the classic white button down
The only thing that changes faster than technology is fashion. To be on the cutting edge of both,
The top was a luxuriant blend of chiffon, embroidery and
Lately, it has become almost impossible to stand out amidst a crowd.
The deal with SPF
This simple hairdo is always a winner
Time to ditch the “curls wala blowdry”
It’s easier than you think
The Pimple Edition
The story you need to know
Go big or go home
Without emptying your pockets
This might be why your hair is thinning