Chatter, Fashion

We Finally Have a Sexy New Lingerie Store

Amanté opens its doors in Karachi


Beautiful, quality lingerie has always been a thing of longing for the Pakistani woman. Don’t get us wrong; we love our trusty Triumph stores with their tinted windows and quality underwear that has gotten us through our awkward sports bra times to our breast-feeding days, but something a little more glamorous was missing. Enter Amanté, a high-end premium lingerie brand that aims to, “offer fashion, comfort and value in the right measure to the Asian woman.” Founded in India in 2007, this brand is now present in over 250 large format stores, 1000 multi-brand outlets, 4 exclusive boutiques across India and Srilanka. According to C.E.O Nadeem Ansar the plan is to expand to 10+ outlets across Pakistan within the next three years. We attended the opening and fell in love with the candy coloured lace bras (Rs.3500 a pop) and their swimsuits!

On Saturday Mahira Khan helped launch its first store in Pakistan, at Dolmen Mall Clifton. Here is a virtual tour: