Are you spending your evenings looking for the perfect Eid jora, lately? Is that you we spotted looking frazzled at the mall, dashing from one shop to another the other day? I guess it was. Apart from expressing our sympathies, we have something else for you too: a solution! By now, you guys must be aware of our love for this brand called Generation. It offers comfortable fashion at its best, especially in the summer, when the thought of wearing any other fabric except cottons and breathable silks gives you palpitations.
So what do you do when Eid arrives smack in the middle of an excruciating summer? You look for glamorous outfits that are breathable. And Generation’s Eid Collection is just that with its jacquards and silks to summery cottons and a color palette which includes subtle peaches to bright and dark hues, making sure there is something for everyone.
Just like the collection, the campaign is equally interesting with undertones of modern relationship dynamics and subtle shaming of gender stereotypes. It celebrates kindness and family love, which is the essence of Eid.
Here are some pieces which might end your quest for the Eid jora.
How can you not buy this sari? It is an absolute must-have for that Eid lunch or even for the upcoming dholkis and mehndis.
And if you want to keep it basic then this flared top with culottes and embroidered hemline would do the trick. You can pair it with a gold organza dupatta and jhumkas if things get too formal at your Eid dinner.
Slipping into a long dress and wearing a chunky necklace is a lazy girl’s guide to playing dress up on Eid. The good thing is, this dress won’t get stowed away in your closet waiting for something special (read the next Eid) to happen in your life. You can wear it to work, GTs, and parties!
Some might feel pairing a flared peplum top with gharara pants is too OTT, but we think it’s awesome! It is the safest way to look glammed up without putting in too much effort.
This orange dress paired with a waistcoat and inlaid with gold threads is perfect for the desi girl inside you.
The Eid collection includes signature pieces, a range of exquisite hand block-printed Saris, ghararas and separates and the prices range from Rs. 1,000 to Rs. 15, 000.
Note: This post was produced in partnership with Generation and the photography (except for the sari) is done by Abdullah Haris.