HSY pulls out of directing Lux Style Awards 2018

Among the most anticipated and glamorous award shows in Pakistan, Lux Style Awards 2018 celebrates style annually. The awards are scheduled to take place in Lahore on  February 21 this year.

However, Hassan Sheheryar Yasin (HSY) has opted out of directing the LSA. This comes exactly a year after Frieha Altaf was replaced rather unceremoniously by HSY as the award show’s director.


Ever since its inception 16 years ago, Lux Style Awards had been PR doyenne Frieha Altaf’s play-field. And the news of her replacement by HSY did come out as a shock.

But why did HSY choose to pull out of the show just a year after his debut as the director of this glamorous affair?

Here is what team HSY had to say:

“With this message we want to inform you that Hassan Sheheryar Yasin (HSY) will not be directing LSA 2018. His decision is due to budget constraints against his creative vision given.”

We are still waiting to see who will get into the director’s seat this time and if Queen Frieha will return to her throne.


Leave a reply