FashionFeaturedOn WO's Radar

AlKaram Launches their Festive Collection Lawn with Ayeza Khan

Apart from this scorching heat, summer brings a variety of lawn collections to the table for all of us women to pick and choose from. Vibrant colors, terrific prints, and some breezy material tops our list when picking a lawn brand to turn to. A few months ago, Alkaram unveiled their Spring/Summer collection with their new brand ambassador Ayeza Khan. After collaborating with celebrities like Mahira Khan and Syra Shahroze, Alkaram opted for the Pyaare Afzal actress for their recent campaign.

Ayeza has done some exceptional work in the past and is acknowledged for her elegance exceptional and grace amongst the audience. She was also honored with a Lux Style Award for Best Actress in 2015, which certainly says all the positive things about her journey.

Just recently, Ayeza made an appearance at the Alkaram store at Luckyone Mall for the launch of their Festive Collection 2018. The collection features truly mesmerizing designs suitable for celebratory events such as Eid, wedding or formal occasions.

Ayeza’s appearance at Lucky one uplifted the entire crowd and the way she frequently interacted with the fans was more than impressive. The actress not only took selfies with her admirers but also showed affection by giving away presents and autographs. Alkaram went an extra mile with this campaign and launched their new collection with letting the fans interact with Ayeza Khan and meet her in person.

Honestly, we believe that launches like these are essential when it comes to marketing a brand, and Alkaram most definitely outdid themselves. Ayeza Khan looked like a vision in one of Alkaram’s 3 piece suit and we couldn’t help but fall in love with her! The event also brought about a greater level of interaction with the fans which made it even more successful and the talk of the town.

If you’re in a dire need to revamp your wardrobe then you should certainly visit Alkaram. The prints and colors that you will find here just add a breath of fresh air to this year’s lawn season. You don’t want to miss out! Whether it’s a day out with your girls, a formal dinner with your family or even a regular day at work, Alkaram has something for everyone in the store. This is exactly why you shouldn’t stress about versatility as this clothing brand will add it to your wardrobe.

Their latest Festive Collection Vol 1 is available nationwide and you must grab it! Visit their website for more updates.




Leave a reply