Lollywood Film Industry’s Revival- Success or Failure?

It is a good thing that Pakistani film industry is reviving but is it doing a fine job? Watching the Lollywood films trailers makes one think, is this made in Pakistan or in India? Honestly, there is too much of similarity in the film stories.

We have movies like, Cake, Khuda ke liye, Bol, Manto which are no doubt spectacular movies but sad to say, majority of these films produced by our film industry are not up to the mark. Our drama industry, on the other hand, is blooming day by day; one can only hope the film industry also tries to take some risks instead of playing it safe.

To get more insight on this and to be sure that I am not the only one who feels so strongly about this, I asked other women to share their opinion regarding Pakistani film industry’s revival. Do they think the movies are good and up to the mark or do they believe they’re trying too hard to imitate the Bollywood world?

Their answers were brutally honest.

Quality, please

Mahnoor does not hesitate to pin down her thoughts, “I feel like movies like Khuda ke liye, Bol, and now Cake were on the right track. They were building a new respectable Lollywood brand that was embedded in our context and portrayed honest stories.  I wanted our industry to build on our revival with that approach. This is not to say they shouldn’t have made entertaining movies, but our entertainment movies should have made their own formula- jokes from our context after studying our society well. However, many filmmakers chose to take the easier path- pick up the tried and tested formula of the item number, a few crappy jokes, misogynistic themes and made money out of it and rejoiced.  These movies, like Punjab nahin jaongi and many more, is what disappoints me.”

Do you agree? Because I know I do.

Stop the glamour bring in story

When one goes to watch a movie they want some good story-line, as Sarah says, “some movies in the beginning like Bol, Khuda ke liye, Waar were really good in terms of stories and acting. Nowadays some directors just put together good-looking actors, glamour, a lot of makeup, absurd humour, no story in the cauldron and present it to us.”

One needs to go home happy after watching a movie not with a headache thanks to all that good for nothing drama.

A lot of research is needed

Are you tired of the same old cliché stories? So is Sana, as she shares, “I don’t like these Pakistani movies at all. Why copy Bollywood? Their culture is not our culture. Now people will say that you watch item numbers eagerly in Bollywood movies but when you see item numbers in Pakistani movies then you have an issue and start criticizing. So yes, criticize karna banta hai. We are Pakistani and we are Muslims that is exactly why Pakistani movie makers should try to come up with sensible stories which are both entertaining and mind-blowing at the same time. There is more to life than just love stories.”

Absolutely, there is more than just the naach gaana and ishq muhabat. She further adds, “they should make some out of the box movie. Take inspiration from Hollywood movies, Taken, The Commuter, Now you see me and many such movies. Their stories and execution is amazing ke banda khush hojata hai dekh ke.

Really looking forward to seeing something like that from our own industry.

Read more on Exclusive interview with Moammar Rana 

Slowly and gradually

Every good thing takes some time, nothing happens overnight. Mahnoor states, “I feel they are doing better, even though they are taking their time but they are making efforts and we should appreciate that.” Absolutely, right.

Long way to go

This one hit where it hurts, Rabia does not sugarcoat it at all, as she says, “I think Pakistani movies are picking up pieces left by Indian movies. They are invested poorly. Only related to wars or love, and no other genre. The technology is advancing. Hollywood has reached the moon and here we are talking about how to get a girl in 7 days. Enough said.”

Why can I relate so much to this statement!

Good days and bad days

Madiha gives the right advice, “Bollywood itself is a sinking ship. Pakistani movies are sometimes good sometimes bad. They should make more movies like Khuda ke liye.”

Khuda ke liye was amongst the first movies to revive the Pakistani cinema and people still give its example, how great is that?

Ekta Kapoor’s dramas = Pakistani film industry

We have come a long way but we have a lot more to go, Malikat gives her view, “As long as Lollywood keep copying Bollywood, they can’t reach their original rise. The art films & subject oriented non-commercial ones like Bol, Khuda key liye, Cake etc. But the commercial ones are only about item songs, Ekta Kapoor drama serials inspired shadi biyah related only. It’s a good thing every kind of movies are being made now in Pakistan, though more number of quality movies should be made and movies for every age just like done in Hollywood.”

True that we cannot forget our roots in that case we shall never succeed.

Two way game

Can we just go on blaming the industry and not self-evaluate ourselves? Mahrukh sheds some light on the audience too, “I would say they have improved a lot and they’re producing good movies too like Bol, Khuda ke liye, Actor in law, Janaan etc.

We can’t blame filmmakers entirely for making Bollywood masala kind of movies because it’s what the viewers like to see. Recently Sanju released and everyone was going nuts to get the ticket for the first show. How many of us do the same for a Pakistani movie? Taali dono hathon sey bajti hain

Maybe the industry is too scared to take risks because they have no faith in us and are too scared of the failure. We really need to ponder over this issue that Mahrukh has highlighted.

Read more on Review of Sanju- Bollywood’s bad boy Sanjay Dutt’s biopic 

Bollywood? No way!

There is light at the end of the tunnel and I’m glad to see some people have a different outlook to things. According to Komal, “I believe that our industry is making good films, and I do not think they are considering Bollywood as a role model. Pakistan has huge talent, they just need investment and we will see talent everywhere.”

In shaa Allah.

Trying too hard

I agree with this one, they honestly try to do everything over the top, be it the acting, jokes or even dresses. Sidrah shares, “I saw a couple of movies on the insistence of friends when they appealed to the patriotic inside me. Honestly speaking, I liked the quality of the movies but not the content. The over-acting made me grit my teeth. The over the top makeup and dresses were not something I had prepared my brain for. And I don’t want to get started on the crappy item numbers. It just looks like they are trying too hard. Having said that, I would also like to mention Ho mann Jahaan. I really liked that they aimed for a different kind of story and the music of the movie was mostly inspired by folk music.”

Read more on One on one with Azaadi’s lead actor- Sonya Hussain

I’m so happy to read a movie’s name other than Bol, Khuda key liye and Cake.

Content matters

Too much of repetition is not good, as Zainab expresses her view, “many great movies have been made like Khuda ke liye, Bol, Waar, Namaloon afraad but then there are others like Wrong number, Jawani phir nae ani, Na band na barati. These movies had a huge difference of content. If one says we only want to see naach gaana that’s wrong, also then how did movies like Waar and Bol did so much business?  When our drama industry is doing so well then why not the film industry? I’ll tell you why because we believe we HAVE to add songs in the movie, and that too songs with such absurd lyrics, “Main item number nahi karungi jo karna hai karwa le ho tera item number full chalega tu likh ke yeh rekhwa le.” The directors need to realize a movie can be made without objectifying women and vulgar comedy. Secondly, there’s no direction no story, everything is inspired by the Indian industry. When there are resources available then why are they still following Bollywood’s footstep? They should come up with something original and see how that does wonders for the industry.”

The audience won’t mind seeing an ordinary looking lifestyle on screen as long as the story-line is strong, it’s the plot that matters not the set.


Leave a reply