Pakistani film industry has just started flourishing after being at standstill for a long time. While numerous local films are now being produced and released, they get little attention internationally.
In order to introduce Pakistani film to the western cinema, Maliha Lodhi, the Permanent Representative of Pakistan to the UN organized the Pakistan Film Festival last year. After the success of its first edition, it was organized for the second time on 7th and 8th July at the Asia Society hall in New York. Speaking about her intentions with the festival, Maliha Lodhi said, “This festival is special, as it brought our films to a global audience, showing Pakistan in a light that the world rarely sees in Western media.” Many celebrities including Mahira Khan, Mehwish Hayat, Amina Sheikh, Mikal Zulfiqar flew to New York to attend the 2-day long event.
The event opened on 7th July and showcased 4 Pakistan films, namely “7 Din Mohabbat In,” “Parchi,” “Verna” and “Cake.” On its final day, 3 more films were screened to the audiences in New York including, “Na Band Na Baraati,” ” La La Begum” and “Punjab Nahi Jaungi.” The screening was then followed by a stellar performance by Zeb Bangash, who set the tone right with her melodious voice.
The acclaimed Pakistani filmmaker, Sharmeen Obaid too was present at the event and in a session revealed her upcoming projects. As disclosed by Sharmeen her new projects includes a film based on a female activist from Lahore, the women being trained at Nowshehra for terrorism prevention and a documentary based on the Pakistan-India partition.