50 wigs, 150 hours of prep time, and 250 color processes.
Those are the stats behind the colossal, gravity-defying hair at Sunday’s Valentino couture show. The 16-year-old model Kaia Gerber was one of seven models to wear the ’60s inspired extreme bouffant ‘do on the runway.
The style was created by renowned hairstylist of the fashion industry, Guido Palau, who used dyed wigs from Redken Global Color creative director Josh Wood to achieve maximum volume. Wood took to Instagram, to break down the look by the numbers: “50 wigs, 3700 miles, 250 colour processes, 150 hours of prep, 11 team members, 7 models, and 1 inspiration.”
Palau’s #BIGHAIR (as he aptly hashtagged it) caps a show filled with equally magnified color and design.
Valentino’s clouds of feathers, gold-trimmed capes, baroque prints, and lush satin ribbons was inspired by the Molly Bloom soliloquy at the end of James Joyce’s Ulysses.
The show was sound tracked by opera star Maria Callas, who may have also inspired the retro hair. A perfect contrast to the thoroughly modern fantasy creations on the runway.