Beyonce paid tribute to Black history and culture this year as she rocked the stage at Coachella and it sparked a mighty idea. As the superstar was rehearsing for her performance, she fell in love with Balmain’s hoodies inspired by America’s historically Black college jerseys that were made for her and the dancers. It was then that the idea to make a Beyonce x Balmain collaboration occurred.
The Beyonce x Balmain consists of three pieces and is all set to hit the brand’s flagship stores in Paris and will be available for sale on Beyonce.com and balmain.com tomorrow. Speaking about the collaboration, Balmain creative director Olivier Rousteing said, “I worked really long with her on the Beychella moments, and the fact that we can release this collaboration that is based on our creativity, Beyoncé and I, is really a big, big step for fashion and music together.”
According to Rousteing Beyonce is the perfect icon to collaborate with as she is an ambassador for women empowerment and equal rights and an inspiration for the generation. Appreciating the opportunity to work with Beyonce, Rousteing said, “Beyoncé, she’s such a perfectionist; she’s someone that is so strong and has such a great point of view. She’s about feminism, empowering women, and the idea of bringing that collaboration where we can share the same ideas, the same vision of music, the same vision of fashion, the same vision of what is going on in the world, it’s more than just clothes. It’s a strong message, and I’m really proud to be a part of that.”
Being a black orphan who grew up in France, Rousteing relates to Beyonce and everything that she speaks. The designer said that he never forgets where he comes from which why the collaboration is emotionally very close to him. “This to me feels really emotional because, as you know, I’m of mixed race. I’m black and my parents are white. I grew up in France without having a real identification of being black and being an adult. I couldn’t see myself in the future, in a way, because there were not so many people in the ’80s or early ’90s that could show me a direction,” he said.
The Beyonce x Balmain collection includes yellow and pink hoodie along with a black T-shirt. The T-shirt will retail at $290 while hoodies will cost between $550–$1,790. The proceeds from the sale will benefit the United Negro College Fund.