The IT French Beauty Trend

Many of us are inspired and have converted to and adopted the French beauty trends. From letting go of our hair styling tools and allowing our hair air dry to adopting the chic French clothing style to opting for an easy, low- maintenance self care. French beauty trends are all the rage!

Their laissez-faire approach to beauty has kept us in a constant state of both fascination and admiration, and we’re more than happy to be along for the laid-back ride.

Ready for @dior couture show 🌸 make-up by @leslie_dumeix

A post shared by Jeanne (@jeannedamas) on

So when we catch wind of the trends that are catching the fancy of French girls, we are taking detailed notes and making immediate moves to change up our look and get on the same track as the French girls.

The latest beauty trend to take their fancy? According to Pinterest, the Parisiennes are now obsessed with earth-toned eye makeup. Since last year, there has been an 85 per cent increase in saves for “brown eye makeup in France.

Keeping their low maintenance approach to beauty in mind, we’re guessing they’re not pinning pictures of heavy, detailed smoky eyes. Instead, we imagine the French girl take on brown eye makeup to be a little more haphazard in its application.

Think soft, smudged swipes of brown liner on their lash lines, or a soft wash of a bronze-coloured shadow across their lids.






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