Jameela Jamil Promotes Body Postivity With Her “I Weigh” Challenge On Instagram

British actress and TV presenter Jameela Jamil has launched the “I weigh” campaign on Instagram in an attempt to demolish the ridiculous standards of “fitness” set by the society. The standards that have men and women standing on a weighing scale every day, calculating their self-worth based on the number they see. But does a number really define everything you are? Of course not!

According to Jameela, every person out there is worth much more than the flesh on their bones. Her “I weigh” movement aims to propagate the same concept by encouraging men and women to value their struggles and achievements instead of the number they see on the weighing scale.

The simple challenge requires people to post a picture of themselves on Instagram stating what they ACTUALLY weigh. Jameela was the first to participate in the movement. In the picture she posted on her personal account, she said, “I weigh: Lovely relationship. Great friends. I laugh every day. I love my job. I make an honest living. I’m financially independent. I speak out for women’s rights. I like my bingo wings. I like myself in spite of EVERYTHING I’ve been told by the media to hate myself about.” She then urged all her followers to follow the “I weigh” account to “start the revolution properly and make the fashion and media industry see how many of us are DONE with this shit.”

Thank you @emmakenney 🙌🏻 #iweigh #fuckingkg

A post shared by I Weigh (@i_weigh) on

A post shared by I Weigh (@i_weigh) on

Motivated by the actress more than a thousand men and women have currently completed the challenge including the Hollywood star, Emily Rossum. The 31-year-old posted a picture on her Instagram stories and said she weighs: “3 best friends since kindergarten, drive, kindness, empathy, makes friends with strangers, Jewish and proud, Daughter, 100+ hours of television, the courage it takes everyday to overcome ptsd, one happy marriage, 3 episodes of television directed, countless hours of therapy, one finished screenplay, and animal rescuer”

Emmy Rossum

If you too want to become a part of this movement just post a picture of yourself on Instagram defining what you really weigh and tag Jameela’s “I weigh” account.


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