Women’s Own interviewed Javeriya Mehmood about her handbags line. Let’s see what she has to say about her brand ‘IRIS HANDBAGS’.
Tell us something about yourself and your brand ‘IRIS Handbags’ in a few sentences.
I am a textile design graduate and my first love is handbags. IRIS is a dream project of us three fresh textile graduates and we believe that handbag creates an individuals own style statement and gives a finishing touch to an outfit. Every girl deserves to have a jaw dropping handbags and formal clutches collection for sure.
When did you decide about launching your own handbag line and how has the response been so far?
I decided to launch my brand in the last year of textile designing during my thesis. The response is good so far and I am grateful to God for that. It was a bit slow in the beginning as our market is huge and full of replicas but currently the response is pretty satisfactory.
We are interested to know about your current handbag collection and what is your target market?
We at IRIS are catering a niche market of luxury clutches. Our target is to become a big name in the clutch market. Our new collections are basically based on beads and mosaics. Moreover, we are channeling our inner artist out to make these pieces.
What is the best part about being a handbag designer and how do you ensure to bring in creativity?
The best part about being a handbag designer is giving the final enhanced touch to the outfit as no outfit is complete without a handbag. Being a big fan of handbags and clutches i am living my dream. Moreover, creativity is something that can’t be left behind. So a piece is taken as a canvas and every design has a particular theme and inspiration behind it. Hence, every piece is a masterpiece.
How do make sure that your brand stands out as competition is really tough these days?
Competition is definitely pretty tough these days. The only thing that helps us to stand out competition is not to acknowledge it.
How do you deal with difficult clients? Is there any standard approach you follow?
Patience is the only way to handle difficult clients. As far as complaints are concerned we try to accommodate as much as we can.
Where do you wish to see your brand in the next 4-5 years and are you intending to expand your brand to other countries?
Yes we intend to expand to other countries. We hope to see ourselves some what near Charles and Keith in the future!!